An Overlay is a simple pop-up that appears just as your visitor is about to leave your website. It is a tool that is used to reduce website and shopping cart abandonment. It provides an effective new opportunity to re-engage with the visitors and catch their attention before they leave your website.

By showing a compelling motivating message, abandoning visitors can be persuaded to return to your site and make a purchase. The effectiveness of this technology lies in visitor psychology and pre-established knowledge of visitor behavior.

The benefits of the Overlay technology can be felt nearly immediately. Your site will experience

A promo bar is a small bar that appears on the top or bottom of your website. It can appear right as you enter the site or be triggered by Overlay technology.

Promo bars have many uses: the bar can say hello and welcome your visitor, guide them to your current best deals, or notify them about important information.

Redirect traffic to your discounts section

Provide discount coupons

Promote special deals

Provide important information

Gather leads

Grow your newsletter

We have configured our CDN domain that we use for tracking scripts so that it is not available for search engine bots, including Google. Blocking search bots from domains that serve tracking scripts is best practice according to Google and other companies, because otherwise - if we would allow bots to crawl these scripts and it would result in unreliable statistics for our clients.

This has no effect on website using these scripts, it is just a simple way to block bot access. 

How does it look like in Google Search Console?

If you check any website in Google Search Console

To be able to use MaxTraffic with your site you will have to insert two JavaScript codes on your website:

1. Tracking code: it allows us to track your visitor behavior and show them messages. Place our Tracking code across all pages of your website.

2. Conversion code: this script allows us to track conversions. Place our Conversion code on the "Thank you" page where the visitor will be taken after successfully completing a purchase.

We suggest placing these codes before the closing </body> tag.

You can also use Google Tag Manager.

Where do I get the MaxTraffic tracking and conversion codes?

1. Login

1. Find or Generate Your Mailigen API Key

 1.Select the API Keys option from the settings menu in the upper right-hand corner (accessed by clicking on cog icon). This will open the API Keys Window.

The table displays any API keys that you have currently enabled.

2. If you don't have any enabled key, add a new one:

• Add a key—to add a key, click the Add a Key Icon. This will generate a new key that will appear in the API keys table. 

2. Save your Mailigen API key in Integration settings

Go to Settings > Integrations in MaxTraffic platform and select

To be able to use MaxTraffic with your SPA website you will have to insert three JavaScript codes on your website:

1. Tracking code: it allows us to track your visitor behavior and show them messages. Place our Tracking code across all pages of your website.

2. Conversion code: this script allows us to track conversions. Place our Conversion code on the "Thank you" page where the visitor will be taken after successfully completing a purchase.

3. SPA specific code: this code is used only for websites using SPA technology. You need to execute it each time a visitor clicks on a link inside

If your website uses one domain with several languages, and you want to send the same Web Push Notification to everyone, but with each subscriber receiving the message in his own language, read more below.

For each visitor you can manually set his language setting by customizing MaxTraffic tracking code. For example - if a visitor is viewing your website in Estonian language, you can set "Estonian" as his language, and later - if you send a Web Push notification to your subscribers and also add an Estonian translation - then this specific visitor will receive the Estonian version of your

For many automations to work, you will need to connect your system's user ID with MaxTraffic.

To do that, you need to use following JavaScript code. This example assumes that you are using Google Tag Manager and have created a user_id variable that contains your system's user ID.

We recommend to add this code at the end of MaxTraffic tracking code. The default tracking code looks like this:

If you add the part about saving user ID, then everything together should look similar to this example:

Important:

• Replace 12345 with your website ID
• Replace {{user_id}} with the GTM variable you use for

Sometimes you have specific information about your visitors. That can be used for ad targeting if you can pass this data on to the MaxTraffic platform. 

With a tiny JavaScript snippet, you can give us the information about your visitor, for example: - Visitor has products in his shopping cart - Cart total amount is below 50€ (maybe you have a free shipping for larger orders) - Visitor has logged in - Visitor is a female / male - Visitor has not signed up for your newsletter - Visitor is in a specific application step You can define segments with this small

1. Subscribe to newsletter

2. Download mobile app

3. Offer help

4. Show promotions

5. Show Top products

Go to Settings > Websites

Then click on Get Instructions

1. Install Tracking Code

Make sure that MaxTraffic tracking code is placed in all pages:

2. Upload Web Push File

Then click on "Upload Web Push File" and download sw-mt.js file: it needs to be placed on your website root folder. If you have copied the file to root folder, then you should be able to access the sw-mt.js file by opening https://www.website.com/sw-mt.js (just replace website.com with your own domain).

3. Verify you have an active Push Prompt

Go to Web Push > Prompts, and make sure that you have at

Please place a HTML element in 2nd step of lead (email) banner in Ad Editor, and use this code to set a cookie:

From this example:

mt_subscribed = cookie name, can change according to your needs

1 = cookie value

By using this code all visitors who will fill out the banner and get to 2nd step, will get a cookie.

Later you can use this cookie to target (or exclude) these visitors from other campaigns.

Sometimes you have specific information about your visitors. That can be used for ad targeting if you can pass this data on to the MaxTraffic platform. 

With a tiny JavaScript snippet, you can give us the information about your visitor, for example: - Visitor has products in his shopping cart - Cart total amount is below 50€ (maybe you have a free shipping for larger orders) - Visitor has logged in - Visitor is a female / male - Visitor has not signed up for your newsletter - Visitor is in a specific application step You can define one segment:

Or also

In the campaign summary page you can see all the stats about a selected campaign.

Available information includes stats, graph, campaign targeting settings and linked ads.

Pressing "Targeting" button will open campaign targeting settings.

1. Find or Generate Your Mailchimp API Key

If you want to set up an integration with your MailChimp account, chances are high that you'll need to generate an API key. Users with Manager permissions can generate and view their own API keys. Users with Admin permissions can also see API keys for other account users. Below, you'll learn how to grab an existing API key or generate a new one.

1. Click your profile name to expand the Account Panel, and choose Account.
2. Click the Extras drop-down menu and choose API keys.
3. Copy an existing API key or click the Create

In the campaign summary page you can see all the stats about a selected campaign.

Available information includes stats, graph, campaign targeting settings and linked ads.

Pressing "Targeting" button will open campaign targeting information.

Sequence campaigns for Web Push Notifications are launched in Test mode. If you want to be involved in testing period and be one of our first clients, who use this functionality, please get in touch with your account manager or support@maxtraffic.com 

There are 2 type of Sequence (Drip) campaigns:

1. Sequence campaign that starts with a Subscribe event (when website visitor clicks "allow" and gives his permission to receive Web Push Notifications)

2. Sequence campaign that starts with a Custom event - this type of campaign is activated by executing a small JavaScript code, and can be used in different kind

We have developed a plugin for Shopify.

You can forget about all the fuss with installing codes, because all you have to do is push one button. Thats it! All the codes will be implemented automatically and you will be ready to create your first campaign with MaxTraffic.

You can install MaxTraffic plugin for Shopify here - https://apps.shopify.com/maxtraffic-eu

1. Shopping Cart 

1.1. Offer a discount code when visitor is about to leave:

1.2. Offer a discount code for free shipping:

1.3. Show a limited time discount:

1.4. Remind about return policy:

2. Newsletter

2.1. Offer a coupon code for subscribing to newsletter:

2.2. Ask to subscribe to latest news:

3. Frontpage, categories or products

3.1. Show the top promotions & discounts:

3.2. Show the most popular products:

3.3. Offer a discount for first purchase:

 4. Registration Form

4.1. If it is possible to purchase products without signing up, remind about that: