What are Overlays?
An Overlay is a simple pop-up that appears just as your visitor is about to leave your website. It is a tool that is used to reduce website and shopping cart abandonment. It provides an effective new opportunity to re-engage with the visitors and catch their attention before they leave your website.
By showing a compelling motivating message, abandoning visitors can be persuaded to return to your site and make a purchase. The effectiveness of this technology lies in visitor psychology and pre-established knowledge of visitor behavior.
The benefits of the Overlay technology can be felt nearly immediately. Your site will experience a higher conversion rate, lower bounce rate, increased sales, and higher average cart sizes. Newsletter bases grow more rapidly when spurred by the Overlay technology!
Here’s How Overlays Work
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| Track visitor behavior | Detect Intention to Leave | Display Targeted Offer |
| When a visitor lands on your website, MaxTraffic begins tracking that visitor's mouse movement, velocity, and other behaviors. | Our visitor behavior knowledge algorithm together with the Overlay technology allows MaxTraffic to determine the exact moment when a visitor is about to leave your site | Once the intention to leave has been detected, MaxTraffic displays a targeted offer to your visitor. This gives you the ability to either capture a new lead or gain a sale. |
Are there any conditions for the Overlays to be triggered?
Overlays are triggered, when there is a clear movement towards the upper side of the browser AND the cursor movement has a sufficient amount of length to it.
- An overlay is not triggered, when there are several tabs opened (only on the last opened tab of website)
- An overlay is not triggered if there have been very few mouse movements on the website (for example, user moved mouse from address bar to the top of website and back)
- Depending on the Overlay campaign targeting settings, Overlay might not be shown to a visitor if he does not meet the targeting criteria (for example, he does not match GEO, URL or any other targeting settings)
