Sometimes you have specific information about your visitors. That can be used for ad targeting if you can pass this data on to the MaxTraffic platform.
Some potential segments that could be used for targeting:
- Visitor has products in his shopping cart
- Cart total amount is below 50€ (maybe you have a free shipping for larger orders)
- Visitor has logged in
- Visitor is a female / male
- Visitor has not signed up for your newsletter
You can define one segment:
<script> //define segments mt('segments', ['has products in cart']); //execute pageview event (must have for SPA page) mt('pageview'); </script>
Or also several segments at once, if needed:
<script> //define segments mt('segments', ['has products in cart', 'cart total below 50€', 'female']); //execute pageview event (must have for SPA page) mt('pageview'); </script>
As a result of giving this information to our platform, you will see new additional targeting options on the third step of campaign creation process.