1. Special offers

1.1. Set up a competition, where winner will get a SPA treatment, iPad or some other prize:

1.2. Set up a competition, where winner's loan will be paid back. 

2. Registration

2.1. Ask to finish registration, show value proposition.

3. Show value proposition

3.1. Remind why so many others have joined your platform:

3.2. Do you have the best interest rate? Or best rating as service provider? Show the comparison:

4. Offer different help options

4.1. Different messages based on time of the day (during office hours and after):

5. Other ideas

Short term loans

• Fast and easy loan (requirements/conditions)
• Favorable loan rates
• Don’t pay commission for first month (30 days) (Note- need to include conditions, when it applies)
• E-mail campaign (Help, Support , Newsletter)
• Customer support (Abandoning registration/Application form) – banner leads to contact information section or if available Online chat
• One lucky borrower gets his loan fully paid back (Apply for loan) – need to get permit to launch this campaign (Lottery), so it is has legal background

P2P 

Borrowers

• Fast and easy loan
• Accredited investors
• Comparison/advantages (Best interest rates, possibility to prolong payment period with good conditions)
• Favorable loan rates (low rates)
• Campaign which leads to case study/Happy borrower comments

Lenders (Investors)

• Buyback guarantee (Show value proposition)
• Low risk rates
• Possibilities in Secondary market
• Requirements condition advantages for investment (You can start with 5 EUR Investment!)
• Best ratings compared to other service providers (some facts, favorable statistics)
• Campaign which leads to case study

Both

• E-mail campaign, Did not found what you looking for – Leave your e-mail, Want to receive News/Updates
• Easy conditions to Open Account (No fees)
• Customer support (Abandoning registration/Application form) – banner leads to contact information section or if available Online chat