Knowledge Base: Exit Intent Popups

  • How to simulate an Exit event?

    If you want to trigger Exit Intent Overlay banner with a click on a button or in some other way, you can use following JavaScript code:

    When the code is executed, system will think that visitor is leaving website and if any Exit Intent campaigns are active, one of them will be shown.

  • How to add a discount code?

    Step 1: upload your banner and open it in the Ad Editor

    Step 2: Go to the "Elements" section and click on "20%OFF" (discount code widget) in Ad Editor

    That is it - now you can configure colors and other settings:

    How will it work?

    If you use a discount code element in a banner, then after visitor will close this banner, he will still be able to see the discount code in a small Ribbon at the bottom area of the site. 

    In case you also decide to use a countdown timer, then after closing the banner, the small Ribbon will

  • How to use dynamic content in Exit Intent Pop-ups?

    It is possible to add dynamic content to the Exit Intent Pop-ups that you create on the MaxTraffic platform.

    1. Creating dynamic variables

    To be able to create dynamic content, first, you will need to add dynamic variables into the system. In order to do that, the tracking script has to be changed a little bit.

    Now, if your website ID is 999, then normally the tracking script for your website would look like this:

    Inside this tracking script, you are going to create the dynamic variables. All of them need to be defined, as well as assigned with values within the

  • What are Exit Intent Popups?

    An Exit Intent pop-up is a simple pop-up that appears just as your visitor is about to leave your website. It is a tool that is used to reduce website and shopping cart abandonment. It provides an effective new opportunity to re-engage with the visitors and catch their attention before they leave your website.

    By showing a compelling motivating message, abandoning visitors can be persuaded to return to your site and make a purchase. The effectiveness of this technology lies in visitor psychology and pre-established knowledge of visitor behavior.

    The benefits of the Exit Intent technology can be felt nearly immediately. Your

  • Campaign summary

    In the campaign summary page you can see all the stats about a selected campaign. Available information includes stats, graph, campaign targeting settings and linked ads.

    Campaign summary

  • Simple vs Advanced campaign setup

    We have two "modes" for the campaign setup. By default, you will have Simple mode enabled. This means that you only need to enter a campaign name (which will only be visible for you) and upload or create an ad, and you are good to go. This ad will be shown once to every visitor that intends to leave your site. On the top right corner, you can switch to the Advanced mode with 3 steps that allow much more settings to fine tune your campaigns.

    (You can also switch "Advanced mode" to be your default one in "Website settings")

  • Step 1.

    To create a campaign click the button “Add Exit Popup” in the top left corner of corresponding dashboard.

    Add campaign

    The first step is where you set basic campaign settings: - Input your campaign name. We recommend choosing a name that you can easily relate to. Use unique campaign names. If you have campaigns in different languages or for different devices you can indicate that in a campaign name. - Choose if the campaign will be ongoing or scheduled (with a set start and end date). - Choose if you want to show this campaign to visitors from all locations

  • Step 2.

    In the second step you will set targeting options for campaigns.

    Targeting visitors

    “Show campaign on” allows targeting campaigns to visitors from desktop computers, tablets or smartphones. “Show campaigns to” allows targeting either  - "Visitors who are about to leave your site". This is where we use Exit Intent technology to detect which visitors are about to leave. If you choose this option banner will be show to visitors who move their cursor out of the browser pane. - "All incoming visitors". This option allows to show ad to any visitor opening your site. Targeted visitors can be narrowed with other targeting options

  • Step 3.

    In this step you can create the message that will be shown in campaign.

    Upload, select or create ads

    To add new banner to you campaign click on “Upload New Ad”. Then click or drag your image to "Uplaod standard banner" or "Upload email subscribe banner" (the second option allows to create simple forms on top of your design).   If you wish to use a banner that has been used in other campaigns click on “Choose existing Ad”. Click on ad (or ads) that you want to use and click "Select". To create banners you can also use our built-in

  • Step 4.

    On the final step of campaign set-up you can change settings for conversion tracking.

    Conversion settings

    If you implemented our conversion tracking code you may click “Save campaign” here. If you click on “Show Advanced Options” you will see one additional setting for campaigns. It is ment for sites that have multiple types of conversions, i.e. sign-ups and purchases. You can choose the “Conversion type” to be either “Conversion” or “Lead”. Each conversion type uses its own tracking code, which is displayed below the dropdown.

    Advanced conversion settings

    If you have not implemented our conversion code in your site this is where