How to use dynamic content in Exit Intent Pop-ups?

It is possible to add dynamic content to the Exit Intent Pop-ups that you create on the MaxTraffic platform.

1. Creating dynamic variables

To be able to create dynamic content, first, you will need to add dynamic variables into the system. In order to do that, the tracking script has to be changed a little bit.

Now, if your website ID is 999, then normally the tracking script for your website would look like this:

<script>
  window.mt=window.mt||function(){(mt.q=mt.q||[]).push(arguments)};mt.l=+new Date;
  mt('create', 999);
</script>
<script async src='//cdn.mxapis.com/mt.js'></script>

Inside this tracking script, you are going to create the dynamic variables. All of them need to be defined, as well as assigned with values within the script. 

Adding dynamic variables can be done with the help of "dynamic_field":

<script>
  window.mt=window.mt||function(){(mt.q=mt.q||[]).push(arguments)};mt.l=+new Date;
  mt('create', 999);
  mt('dynamic_field', 'name', 'John');
  mt('dynamic_field', 'surname', 'Doe');
  mt('dynamic_field', 'city', 'Nantes');
</script>
<script async src='//cdn.mxapis.com/mt.js'></script>
 
You can create an unlimited amount of dynamic fields, and they will all be added to the Exit Intent banners.

2. Showing dynamic info in the pop-up banner

When you are creating a banner, you can add dynamic variables to any text element. You need to use "{{" before and "}}" after the variable, so the system would recognize it:

 

For a website visitor who has already entered his personal data, the banner would look like this:

 
 
As you can see, as a result of the visitor providing you with his personal information, the variables which originally did not have a specified value - {{name}}, {{surname}}, and {{city}} - have now become "John", "Doe", and "Nantes". The fact that the names given by the customer could have been completely different - such as "Jane", "Smith", and "London" - makes the content dynamic.

3. Adding dynamic elements into your own URL

In the Elements section, you can choose all the items, that you wish to add to your system. You can do that by clicking on the Add hidden field button.

For each field, you can set a name and a value. You can either set a fixed value of your choice, or use a dynamic field.

By default, we have added a dynamic system variable called {{pageURL}}. This variable will take a value based on the exact URL page the visitor was viewing when the exit intent pop-up banner appeared.

 
 
Finally, you need to go to the Advanced section and fill out the field Post form info to URL - here you can set your own system URL where to post info. For example: https://website.com/post.php