On the final step of campaign set-up you can change settings for conversion tracking.
If you implemented our conversion tracking code you may click “Save campaign” here.
If you click on “Show Advanced Options” you will see one additional setting for campaigns.
It is ment for sites that have multiple types of conversions, i.e. sign-ups and purchases.
You can choose the “Conversion type” to be either “Conversion” or “Lead”. Each conversion type uses its own tracking code, which is displayed below the dropdown.
If you have not implemented our conversion code in your site this is where you will have to set “Conversion URLs”.
As a conversion URL you can set an URL or part of an URL that a visitor reach when he has completed a purchase or registration.
We suggest always using conversion code instead of conversion URLs.