In the second step you will set targeting options for campaigns.
“Show campaigns to” allows targeting either
- "Visitors who are about to leave your site". This is where we use Exit Intent technology to detect which visitors are about to leave. If you choose this option banner will be show to visitors who move their cursor out of the browser pane.
- "All incoming visitors". This option allows to show ad to any visitor opening your site. Targeted visitors can be narrowed with other targeting options we offer.
“Frequency capping” is a term that you might have heard of when talking about regular media campaigns. With this option you can set a period and an amount of maximum campaign impressions one visitor could get.
We suggest to always using some kind of frequency capping so that you would not annoy your visitors with messages on each exit.
Throughout the platform we have an additional limit so that one campaign could be shown to visitor only once per a visit.
“URL targeting” allows you to choose either to show campaign on all website or to limit where the messages can be shown. You can include or exclude some specific sections of the website.
With this option you can create campaigns that are only shown in shopping cart or only some categories.
Another clever use of this option allows you to create different campaigns for multilingual websites.
By clicking “Show Advanced Options” you can access some additional targeting options.
“Show after X pageview” limits how many pageviews should a visitor have before he gets to see campaigns message.
“Show after X seconds during visit” limits how much time should a visitor have spent on site before he gets to see campaigns message.
“Show after X seconds during pageview” limits how much time should a visitor have spent on specific pageview before he gets to see campaigns message.
“Show to visitors” allows to target different campaigns for:
+ New and Returning visitors
+ Returning shoppers
+ Visitors from social media
+ Visitors from paid search
+ Visitors from organic search