An Exit Intent pop-up is a simple pop-up that appears just as your visitor is about to leave your website. It is a tool that is used to reduce website and shopping cart abandonment. It provides an effective new opportunity to re-engage with the visitors and catch their attention before they leave your website.
By showing a compelling motivating message, abandoning visitors can be persuaded to return to your site and make a purchase. The effectiveness of this technology lies in visitor psychology and pre-established knowledge of visitor behavior.
The benefits of the Exit Intent technology can be felt nearly immediately. Your site will experience a higher conversion rate, lower bounce rate, increased sales, and higher average cart sizes. Newsletter bases grow more rapidly when spurred by the Exit Intent technology!
Here’s How Exit Intent Pop-Ups Work
|Track visitor behavior||Detect Intention to Leave||Display Targeted Offer|
|When a visitor lands on your website, MaxTraffic begins tracking that visitor's mouse movement, velocity, and other behaviors.||Our visitor behavior knowledge algorithm together with the Exit Intent technology allows MaxTraffic to determine the exact moment when a visitor is about to leave your site||Once the intention to leave has been detected, MaxTraffic displays a targeted offer to your visitor. This gives you the ability to either capture a new lead or gain a sale.|
Are there any conditions for the Exit Intent popups to be triggered?
Exit Intent popups are triggered, when there is a clear movement towards the upper side of the browser AND the cursor movement has a sufficient amount of length to it.
- An Exit Intent popup is not triggered, when there are several tabs opened (only on the last opened tab of website)
- An Exit Intent popup is not triggered if there have been very few mouse movements on the website (for example, user moved mouse from address bar to the top of website and back)
- Depending on the Exit Popup campaign targeting settings, Exit Intent popup might not be shown to a visitor if he does not meet the targeting criteria (for example, he does not match GEO, URL or any other targeting settings)