We have 3 types of conversions:
Leads. These are your email subscribers or leads that you get with forms on our platform.
View-Through-Conversions (VTC). Conversions that happened after visitor saw the ad, but did not react on it.
Click-Through-Conversions (CTC). Conversions that happened after visitor saw and clicked the ad.
All our conversions are counted only within the same session (30 minutes). If a visitor saw an ad, clicked on it and left your site only to come back later and complete the purchase - we will not count that as a conversion for MaxTraffic.